You post a cash price. Customers who pay by card cover a small service fee. Your processing cost goes to zero. 100% legal, 100% compliant, and growing fast across every business type.
Talk to us about Dual Pricing →A dual pricing program means you show a cash price and a card price on your menu, shelf, or display. Customers who choose to pay with a card pay a small service fee, typically 3–4%. That fee covers your processing cost entirely.
Show your cash price and a slightly higher card price at your register or on your menu
They decide to pay cash (lower price) or card (card price with service fee included)
If they pay by card, the 3–4% service fee is added to their total automatically
The service fee covers your entire processing cost. Your net is the full sale price
See how dual pricing works for both payment types
Dual pricings are fully permitted under federal law and all card network rules, as long as you're offering a lower price for cash rather than adding a surcharge to card payments. Your terminal and signage handle this automatically, we set it all up for you.
Gas stations have done this for decades. Millions of businesses across the US now use dual pricing programs. Most customers understand and accept it, especially when the cash price option is clearly displayed. Most still choose to pay by card and simply pay the service fee.
You need to display both prices clearly at the point of sale. We provide the signage templates and set up your terminal to automatically display the cash and card pricing, everything is handled for you from day one.
On $50,000/month in card volume, you're currently paying roughly $1,300–$1,500/month in processing fees. On dual pricing, that goes to $0. That's $15,000–$18,000 a year back in your pocket. That's real money.
Restaurants
Gas stations
Convenience stores
Salons & barbershops
Medical & dental
Auto repair shops
Dispensaries
Grocery & markets
Next-day funding, transparent rates, and real support. Most applications take about two minutes.